Wroe alderson biography template

Wroe Alderson
Born	1898
Died	1965

Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century^[1] and the "father of modern marketing".^[2]

Background

Alderson's academic training was at George Washington, MIT and the University of Pennsylvania.

Abstract.

The purpose of this paper is to show that Wroe Alderson's contributions to marketing thought earn him recognition as the “Father of Modern Marketing.”.

The Wroe Alderson Papers document Alderson's career in marketing in both the private sector and in academia.

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He received his academic training at MIT and the University of Pennsylvania, served as president of the AMA, and was highly influential in marketing theory.

He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He began his business career at the U.S. department of Commerce, founded the internationally prominent marketing consulting firm of Alderson Associates, and served as a professor at Wharton University of Pennsylvania after joining it in 1959.

While always deeply involved in the advancement of marketing science he also believed that theory and practice go hand in hand. This also suited his scientific method. From a methodological perspective, he emphasized inductive theorizing from market